More than 90% of all tourism entities are small businesses, making tourism economic development a vital part of Indiana's economy. It is the third largest industry in the state.

A quarter of a million Hoosiers are employed in some sector of the hospitality industry, whether it's a lifeguard at Holiday World in Santa Claus, Indiana or a hotel general manager located in northern Indiana's Amish Country.

Tourism is vitally important to Indiana's economy.

But tourism also contributes greatly to the state's quality of life. Through support of the tourism industry and the visitors it generates, local residents enjoy parks, museums, fairs and festivals, great local eateries and unique experiences that might not be sustainable without the trade provided through tour and travel.

More than $10 billion in tourism dollars are spent in the state annually, contributing more than $1 billion in state and local taxes.